In recent years, the fitness industry has made significant strides towards inclusivity and body positivity. However, when it comes to plus size activewear, options have remained limited. This lack of representation inspired Candice du Preez, founder of GIRD POWER, to revolutionize the fitness fashion industry and create a brand that caters specifically to buxom women. With a steadfast commitment to empowering buxom women, GIRD POWER is making waves in the realm of plus size fitness fashion. Traditionally, many activewear brands have overlooked this demographic, leaving buxom women feeling excluded and underserved. However, GIRD POWER has taken a bold step forward by recognizing the need for elite activewear designed exclusively in plus sizes.

At the heart of GIRD POWER’s mission is the belief that fitness is for everyone, regardless of body shape or size. The brand’s extensive research and development process have resulted in supportive sports bras with reinforced straps, convenient sports bra closures, dropped shoulder T-shirt cuts and high-waisted plus size leggings that provide optimal coverage and shaping effects. GIRD POWER’s product range prioritize both style and functionality. Every stitch and seam is meticulously crafted to deliver a superior product that stands up to rigorous workouts while maintaining its shape and performance over time.

GIRD POWER is more than just a brand; it’s a movement. With the launch of #YourBuxomTribe, GIRD POWER aims to create a community of empowered women who share a common goal of breaking barriers and embracing their bodies. By joining the tribe, individuals can connect with like-minded individuals, access exclusive content, and find inspiration in the stories of others who have embraced their own unique journeys towards self-acceptance and fitness.

GIRD POWER’s commitment to inclusive plus-size fitness fashion goes beyond the products themselves. The brand seeks to challenge societal norms and redefine beauty standards by showcasing diverse representations of buxom women in their marketing campaigns and social media platforms. Through this inclusive and empowering approach, and as the only elite plus size activewear brand in South Africa, GIRD POWER is actively shifting the narrative surrounding plus size fitness fashion and promoting body positivity in a very real way.