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Better Plus-Size Fashion: Celebrating Progress and Paving the Way for Inclusivity

In recent years, the fashion industry started shifting towards greater inclusivity and diversity, particularly in plus-size fashion. A crucial aspect that’s driven forward progress is a remarkable increase in the visibility of plus-size models and influencers who proudly showcase their curves. Such representation is not only challenging societal beauty standards but is also enabling women to feel seen and validated. Plus-size models have graced runways, adorned magazine covers, and become ambassadors for body positivity, paving the way for greater inclusivity in the industry. We invite buxom women across South Africa to connect with Gird Power’s social media pages so we can invite you to showcase how real buxom women are wearing Gird Power Activewear. #yourbuxomtribe

The availability of a diverse range of sizes is a crucial factor in creating inclusive fashion and in the sports apparel industry, there has been little forward movement in this particular regard. Recognizing the unique needs of buxom women, Gird Power Activewear is exclusively made in plus sizes without sacrificing quality. At Gird Power, buxom women in South Africa can now find activewear that not only flatters her body but girds her in all the right places. The plus size sports bra, Gird Power’s PowerMove, ensures a supportive fit so that she can go hard in any workout. The Seat of Power leggings is designed in a way that flatters the silhouette of her legs and provides extra moisture-wicking around the derriere to prevent sweat stains in unwanted areas. #bumsweat

The journey towards inclusivity is ongoing but the evolution is a testament to the power of embracing diversity and challenging societal norms. Continued collaboration between designers, brands, influencers and consumers will be crucial in driving positive change. Together, we are paving the way for a future where fashion truly knows no size.

Join Your Buxom Tribe

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