Hello! I’m Candice du Preez, founder of Gird Power.
It doesn’t matter how slowly you go, as long as you do not stop. – Confucious
In 2020, I planned to pursue full-time studies. The pandemic foiled those plans, including a new romance. The relationship ended after a few months but as I helped him build his business, I demonstrated to myself that I had what it took to start my own.
Lockdown had me stress-eating and after shopping for sports bras, it was disappointing to find so few options available in my size. I know that much of the fitness industry, typically, caters to a select few body types, leaving women like me, who don’t fit that mold, unsupported, under-represented and excluded. It was no longer acceptable.
In that moment, I resolved to create a plus-size activewear brand exclusively designed for buxom women in South Africa. I envisioned a brand that showed high regard for curvy women through elite, high-quality products with excellent support.
‘She girds herself with strength and shows that her arms are strong.’
Prov 31:17
In year one, almost everything I did failed; incurring losses so early on was a hard pill to swallow but each trial came with a valuable lesson. In year two, I started finding the right people to help me build. To you – you know who you are – I owe you a great debt of gratitude. Year three brought more obstacles but I kept going.
I had defined the essence of the brand as one that exhibits strength and resilience. What I soon learned was that I was going to have to demonstrate this essence in the building of this brand and business.
Gird Power is, therefore, characterized by three distinct aspects; the push beyond quitting point, a focus on the finish line and a steely resolve.
Born from an ambition to support myself in achieving the results I aspire to, I took up the challenge to create a brand that can offer the same for others like me. The journey to achieving our goals is often challenging and filled with obstacles. This is true whether you’re starting a fitness journey or becoming an entrepreneur.
It is my honour to present to you, Gird Power, the only elite, plus-size activewear brand for South African buxom women. This power-brand exists to exclusively celebrate, and serve this community. Here, buxom women are fiercely represented, supported and advanced. #yourbuxomtribe
Through elite, plus-size activewear, designed exclusively for her fit, Gird Power commands respect for all buxom women in the sports apparel industry.
Yours in Plus Size Prestige,
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