Elite plus size activewear pioneer in South Africa: GIRD POWER
The only elite plus size activewear brand in South Africa.
General
Stop calling me a ‘plus size woman’. I am a woman. And I am BUXOM.
Have you ever seen advertising directed at ‘small-size women’? I was curious so I googled it. Oh I see, these women are dignified with a word that describes their shape: Petite. The term plus size is an inappropriate moniker to describe a woman, per se. Here’s why… Back in the 1920s, clothing manufacturers and businesses …
Stop calling me a ‘plus size woman’. I am a woman. And I am BUXOM. Read More »
Inclusivity is a collaborative team sport
Adidas sparked a conversation about body positivity in Feb 2022 when they photographed 25 pairs of diverse breasts, sharing the uncensored collage on social media. Their caption emphasized the need for inclusivity as it relates to support for all breast shapes and sizes. While some praised this move as a step toward body positivity, others …
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